FREELANCE EXECUTIVE PRODUCER, USA 2020-PRESENT

  • Manage end-to-end development of creative assets across all media channels, including, digital, social, print, web, broadcast, audio, OOH, etc. for global marketing organizations and ad agencies.

  • Partner with internal brand marketing teams, cross-functional team leads, production vendors and external creative agencies across time zones and functions to lead projects in an innovative way that enables ideas to thrive.

  • Effectively manage multiple agendas and workstreams, developing the appropriate strategies and plans, executing them on tight timelines and tight budgets.

KIMBERLY-CLARK CORPORATION, Chicago, IL

Global Brand Executive Producer 2017 – 2020 *Laid off due to COVID-19 pandemic

  • Shaped and led scoping, planning, and production of complex integrated creative marketing content projects across all media channels (broadcast, digital, audio, print, etc.) for the Kimberly-Clark Family Care sector (KLEENEX®, SCOTT®, COTTONELLE®, VIVA®) cementing businesses as global brand leaders, while delivering creative excellence.

  • Partnered with internal global creative and brand marketing leaders on brand strategy to ensure content met brand story and objectives when going into execution.

  • Managed the day-to-day operations of 3 global creative agencies and external production vendors in the development of innovative, multi-platform content that was compelling, strategically sound, within budget and on-time.

  • Partnered with global senior agency leaders and external vendors to ensure that agency staffing & resources were correctly maintained and calibrated to match the brands needs and evolving content production landscape. Authored Statements of Work and led quarterly agency performance management reviews.

  • Selected by sector President to serve as the sole Kimberly-Clark brand representative on all content production shoots domestically and internationally to ensure all content captured met global brand standards. On-set point person for all brand decisions and final approvals.

  • Challenged the traditional agency production model to create a best-in-class comprehensive scaled content production approach. Model set up to deliver a more agile, cost-effective approach to personalized content at scale while delivering creative excellence. Pilot delivered 45% decrease in production cost and an average increase of 25% in digital channel ROIs with some brands achieving 60% increases.

  • Implemented a DAM (digital asset management) technology tool to inspire creative ideas to be adapted and adopted globally. Trained brand marketing leadership teams and agency partners on new technology. Owned safekeeping and managed rights for all final Family Care marketing assets.

  • Authored corporate global production guidelines, a 73-page document created to serve as a guide for agency partners to reference for planning, budgeting, and producing creative assets across all media, including best production practices during the COVID-19 pandemic, drove acceptance of guidelines globally.

BBDO WORLDWIDE, New York, NY

Integrated Creative Producer 2010 - 2017

  • Produced global commercial campaigns that integrated brand messages into all forms of media creative channels including broadcast, digital, social, audio, print and OOH content.

  • Managed the day-to-day creative development process and overall production vision for Fortune 500 clients: PepsiCo, Starbucks, P&G, GE, HP, Frito-Lay, Johnson & Johnson, Lowe’s, among others.

  • Partnered with global brand leaders, senior agency management and executive creative directors to offer creative solutions and production guidance, exceeding goals and expectations.

  • Oversaw the entire production phase including director search, bidding jobs, casting, generating estimates, shooting and post-production.

  • Led largest integrated campaign for NY’s Economic State Development. Campaign consisted of 10 broadcast spots, 15 digital executions and 6 print ads. The result: NY state’s tourism industry reached an all-time high of $100.1B, 16% increase in tourism employment and helped NY

    remain the most visited state.

  • Hired and managed: production companies, directors, videographers, audio engineers, editors, visual effects artists, designers, interns, among others, to create groundbreaking creative content.

  • Managed all aspects of post-production, including client and agency creative reviews, edit, film-to-tape transfers, booking talent, record / mix sessions, conform / online.

  • Developed, implemented and managed project plans, including timelines and estimates, adhering to strict deadlines and tight budgets.

  • Partnered with brand marketing clients to establish annual scopes that captured both the volume and projected budgets for productions.

  • Managed and negotiated complex licensing, vendor and talent payment/ contracts, including production companies, music, video clips/images, SAG, non-union and celebrity talent for all productions.

  • Produced corporate videos to help expand and strengthen client-agency relations.

  • Produced work for new business pitches, assisting agency in winning Tropicana / PepsiCo, Johnson & Johnson, Emirates Airlines, Arby’s and Empire State Development business accounts,as well as digital responsibilities for Lowe’s.

  • Managed, trained and mentored junior producers and interns, helping to advance their careers.

EDUCATION

University of Florida - Gainesville, FL

Bachelor of Science (BS) in Communications - Minor: Business Administration

PROFESSIONAL STRENGTHS AND ABILITIES

• Strategic thinker and proactive problem solver who thrives in fast-paced and ambiguous environments

• Resourceful with strong vendor relationships and knowledge of creative talent in the production and post-production communities

• Exceptional leadership skills and experience in managing multiple cross-functional teams, third-party vendors, agency partners and complex multidisciplinary projects

• Highly developed and proven communication skills with a reputation for extreme attention to detail